Patrón x Guillermo del Toro Product Detail Page
In 2017, Patrón and film director Guillermo del Toro collaborated to create a collectible, limited edition, aged tequila and liqueur. In order to tease and celebrate this release, I helped create phases of a commemorative product detail page; featuring and highlighting the unique design of both the box and bottles. This work included joining a new team on a tight deadline, partnering closely with creative leadership on design direction, and working side-by-side with Technology to implement the animation on the page. Work done and creative direction provided by Razorfish.
Visual Design
Mobile and Desktop - Product Detail Page Tease and Launch Phases
The limited edition spirits sold out so quickly in 2017 that Patrón issued a second release in 2018.
